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April 1, 2014
By: TOM BRANNA
Editor
CHINA: Givaudan has formed a joint venture with Zhejiang Xinhua Chemical Co., Ltd. for the production of fragrance ingredients in China, which falls in step with its strategy to reinforce its position in developing markets to meet the growing demand in the region and improve its competitive position on a selected portfolio of products. “This joint venture is another step forward in our global strategy to get closer to customers in developing markets; Xinhua is perfectly positioned to partner wi...
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